The "Chi Phi Does" Initiative

About the Initiative:

The "Chi Phi Does" Initiative is an effort that the University of Maryland Eta Theta chapter of Chi phi has recent undertaken. The goal of the initiative is to get our name and brand out aroudn campus, in order to not only raise awareness of our chapter, but also market ourselves in an easily discernable way.

About The Brand:

The brand consists of our national symbol, referred to as the "chakett", The formal design of the chakett is "two superimposed sixpointed stars, scarlett upon blue",(however, we have taken some liberties with the colors) In the middle of the chakett, we have written the letters G.S.T, initials which stand for the unoffcial creed of the Eta Theta Chapter. Pictured below are the various flyers that we have made, and put around campus, the flyers play off of our rush shirts (image 1), which read "in a world that doesn't, Chi Phi Does" keep a lookout for them, and remember...when you see this symbol, think Chi Phi!